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Items in Category Art Direction

When the call for a new ad campaign came,it afforded me the opportunity to branch out and work on something that went beyond “pretty pictures” and to think strategically as well. Since the brand’s target audience had been predominantly older males and had reached a bit of a saturation point, we wanted to take an approach that would work for

This project was a flyer promoting a seminar to help current Case retailers increase their sales and attract new retailers to the Case brand.

These illustrations are a system of hand-drawn headers used for Ruby Tuesday’s updated menus. The goal was to add a bit more fun and energy to the menu in a way that followed suit with the brand’s transformation to a more fun and casual experience.

This project was a sales flyer and folder for Vanderbilt Mortgage and included headline copy and ideation. The ticket concept was inspired by a visual element from their website.

This project was a brochure and one sheet for Truck Op.com, an online source for truck and trailer parts pricing information. The bold, solid branding had already been established and a set of printed materials was needed to help promote the company.

This project was all about distilling (ha!) the combination of tasty baked goods and Tennessee moonshine into one engaging package design. They wanted to make a connection to the tradition of Tennessee distilleries both lawful and otherwise, in a simple and concise way. We went with a design that calls back to both moonshine iconography and the classic Jack

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