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Items in Category Art Direction

When the call for a new ad campaign came,it afforded me the opportunity to branch out and work on something that went beyond “pretty pictures” and to think strategically as well. Since the brand’s target audience had been predominantly older males and had reached a bit of a saturation point, we wanted to take an approach that would work for

My final practicum at UT involved working to redesign the web catalog section of the National Park Service website. This site highlights the artifact collections of individual parks. The end user was generally considered a bit older, and not overly tech savvy, so the goal was for the design to remain simple and functional. The process included research, ideation, wireframes,

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