Brand-R Identity

While working for Jessup and Associates on the Case Cutlery brand, we also did work for outside clients under the moniker Brandr Studio. It was a great name and the hope was to build it into a branding focused marketing firm, but we were having one issue. Several of our clients would pronounce the name Brand-R. To address this, we had begun to develop a fictitious cleaning company Brand-R, since that pronunciation sounded a bit like a generic product. With that in mind, the idea was for a campaign that would start out promoting the cleaning service but then switch and address the Brandr name. “We’re not Brand-R, we’re Brandr. And we’re here to help you clean up your marketing.”